The brief
Global Explorers Club is a premium travel membership community launching a new retreat programme. Their existing website was a generic template with 5+ second load times, no clear conversion path, and mobile layout issues. They needed a single high-performing landing page to validate demand and capture early interest before the full site build.
What I found
The old site scored 34 on PageSpeed Insights. Images were unoptimised 4MB files. The booking CTA was buried below the fold. Mobile users (72% of traffic) faced horizontal scrolling and broken forms. Trust signals were absent, no testimonials, no social proof, no clear value proposition above the fold.
What I built
Designed and built a single-page landing experience with clear hierarchy: hero with value prop, social proof section, programme details, pricing transparency, and a frictionless application form. Optimised all assets with modern formats (WebP/AVIF) and lazy loading. Implemented proper heading structure and accessibility labels. Added trust badges, member testimonials, and a FAQ section to handle objections.
- Next.js / React
- Vercel
- Figma
- Cloudinary for image optimisation
- Lighthouse
- GTmetrix
What changed
PageSpeed score jumped from 34 to 96+. Time to Interactive dropped from 5.2s to 1.1s. Mobile bounce rate decreased 52%. Form completion rate hit 38% (industry average is 12-15%). The page became the foundation for their full site redesign, proving demand with 200+ applications in the first month.
“Mark completely redesigned our website with a strong focus on user experience and SEO. The result was a faster, more professional website that started attracting significantly more organic traffic and enquiries. His attention to detail and marketing knowledge made a real difference.”