The brief
Yqetal was preparing to launch its mindful movement and performance tracking platform across Europe. They needed a clear understanding of the competitive landscape, market opportunities, customer expectations, and positioning before entering a highly competitive market.
What I found
I analysed the European fitness and wellness app ecosystem, benchmarked leading competitors across cycling, running, hiking, yoga, and activity tracking, evaluated pricing strategies, feature sets, market trends, and localisation requirements, and identified opportunities where Yqetal could differentiate itself.
What I built
A comprehensive market research report featuring competitor benchmarking, European market insights, strategic positioning recommendations, feature gap analysis, launch priorities, and actionable go-to-market recommendations.
- European market research
- Competitor analysis and benchmarking
- SWOT and feature-gap analysis
- Pricing analysis
- Positioning strategy
- Customer journey mapping
- Market validation
What changed
The research provided Yqetal with a data-driven foundation for its European expansion, reducing market-entry risk and helping shape product positioning, localisation priorities, and launch strategy with greater confidence.
“Excellent work from start to finish. Mark communicated clearly, provided valuable marketing insights, and delivered everything quickly without sacrificing quality. A very positive experience overall.”