The brief
Zenith Work is a B2B services consultancy that had grown entirely through referrals and word-of-mouth. They had no paid media engine, no CRM, and no outbound process. Their founder was spending 10+ hours a week on manual LinkedIn outreach with inconsistent results. They needed a repeatable system that could generate qualified leads without relying on their personal network.
What I found
The main bottleneck was not lack of effort, it was lack of system. Their outreach was generic, follow-ups were forgotten, and there was no way to track which conversations were worth nurturing. Lead data lived in spreadsheets and DMs. They also had no landing page to send prospects to, so interested leads often went cold before a call could be booked.
What I built
I designed a personalised LinkedIn outreach sequence with dynamic placeholders based on prospect role, company size, and recent activity. Built a simple landing page that matched the tone of the outreach and made booking a call frictionless. Set up a CRM with automated lead stages, reminders, and follow-up tasks. Created email sequencing for leads who connected but didn’t book immediately.
- LinkedIn Outreach
- Sales Automation (Lemlist / Apollo)
- CRM (HubSpot)
- Landing Page (Webflow)
- Calendar Booking (Calendly)
- Lead Scoring
What changed
Zenith went from 5-10 manual outreach messages per week to 150+ personalised touchpoints via automation. Response rates doubled from 8% to 16%. The founder reclaimed 8+ hours per week. Pipeline visibility improved dramatically, every lead had a status, next step, and owner. Cost per qualified lead dropped 38% after month three as targeting and messaging refined.
“Mark didn’t just set up our systems, he built us a complete lead generation engine. We went from relying on referrals to consistently booking 5 to 10 qualified calls every week. The entire process is now automated, organised, and easy to manage.”