Product design · UX/UI · Full-stack development · Product strategy

Home Hub

A premium all-in-one household platform combining finance, planning, collaboration and AI-powered insights into a single experience.

03 Part of the Automate & Scale system

In-house product · designed, built and shipped by Marketive Hub

  • StageOngoing (2025–2026)
  • CategoryProductivity / Smart Home
  • FocusHousehold management platform
  • Built byMarketive Hub
  • 12+ Active homes
  • 8 Core modules
  • 4h/wkest. Time saved

Outcome

Built a premium all-in-one household platform that replaces multiple apps: finance, planning, collaboration and AI insights in one place.

The brief

Create a modern application that replaces multiple household apps with one elegant platform, while staying intuitive for couples and families.

What I found

Existing household apps solved only individual problems. Users needed one place for finances, planning, shopping, reminders and collaboration, with a premium user experience that felt effortless across every device.

What I built

Complete product strategy and UX architecture, a premium design system, shared household management, finance tracking, shopping lists, chores, a shared calendar, notifications, authentication, analytics, AI insights, multilingual support and a responsive PWA.

  • Shared finances, calendar, chores and shopping lists
  • AI-powered household insights
  • Web push notifications and reminders
  • Passkey (WebAuthn) authentication
  • Multilingual support and analytics
  • Installable, responsive PWA across devices
Marketive Hub results: increased sales, authentic content and audience growth

What changed

Home Hub evolved from a simple finance tracker into a complete digital household platform with real-time collaboration, improved usability, stronger security and a polished premium interface.

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