Notes from the account
Working notes on paid media, SEO, GEO and the operations that hold it all together, written from managing real client accounts. No gated PDFs, no recycled listicles.
Latest posts
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SEO, GEO & AI SEO
Google AI Overviews now show up on nearly half of all searches. Here is how local SEO fundamentals feed AI citations, and the checklist I run on every client's Google Business Profile.
PPC & Paid Media
Every Meta ads campaign structure ranked from F to S tier: single ad set, ABO, CBO, cost caps, and the stack I actually run for clients.
PPC & Paid Media
Eight places I check first on every new account audit, and the fixes that usually recover spend within a week.
SEO, GEO & AI SEO
What changes when ChatGPT and AI Overviews send the traffic, and the four structural fixes that actually help you get cited.
SOP & Productivity Systems
Most teams document the work they do, not the decisions they make. Here is the single SOP I build first on every ops engagement.
Start at $0
Thirty minutes, free, no pitch deck. I’ll look at what you’re running now and tell you honestly what I’d change first. Paid work starts at $100, and only if you want it.
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