The brief
EuroFoodHub is a B2B marketplace connecting European food producers with wholesale buyers. Their site had 2,000+ product pages but 80% received zero organic traffic. Technical debt was severe: duplicate titles, orphan pages, broken internal linking, and no structured data. They were invisible for high-intent buyer keywords.
What I found
The site architecture was built for browsing, not for search engines. Product categories had no hub pages. Blog content was thin and unfocused. Core Web Vitals were failing on mobile. Competitors with weaker product ranges were outranking them because of better site structure and content depth.
What I built
Restructured site architecture around topical clusters: hub pages for major categories (e.g., ’Organic Olive Oil Suppliers’) linking to product and supplier pages. Wrote 40+ deep pillar and cluster articles targeting buyer intent keywords. Fixed technical issues: canonical tags, redirect chains, XML sitemaps, and Core Web Vitals. Added Product and Organization schema markup.
- Screaming Frog
- Ahrefs
- Google Search Console
- PageSpeed Insights
- Schema.org markup
- Contentful CMS
What changed
Organic traffic grew 238% in 8 months. Average position for target keywords improved from 34 to 12. Featured snippets captured for 12 high-value terms. Mobile Core Web Vitals moved from ’Poor’ to ’Good’ on 90% of pages. Bounce rate on organic traffic dropped 18% as content better matched search intent.
“Mark is a true treasure for any business. He added tremendous value to our company through his professionalism, reliability, and proactive mindset. He’s trustworthy, prompt, and someone I’d gladly recommend.”