Operations and SOPs · Operations

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T&V AdvertisingOperations and SOPs

T&V Advertising: written SOPs and productivity systems for a two-person agency

SOP development and productivity systems for a two-person advertising business.

Is this you? A small creative agency where everything lives in the founders' heads.

By MarkPublished 17 October 2026

  • Period2 months
  • IndustryCreative agency
  • FocusOperations and SOPs
  • Hours144
The main fact
35%
faster project delivery
Built with
  • Notion
  • Loom
  • ClickUp
  • Google Workspace
  • Miro

In short

Problem
Chaotic delivery and founders firefighting
What we did
Written SOPs, a resource dashboard and project templates
Result
35% faster delivery, onboarding from 3 months to 3 weeks
35%Faster deliveryaverage project
3 mo to 3 wkOnboardingnew team members
10h+ a weekFounder time reclaimedfor growing the business
Illustration: result graphic reading "35% faster, project delivery"

Source: Figures from the original case study. Hours: Mark's own estimate, about 6 hours a day for 24 days.

144hours of workMark's own estimate
1projectT&V Advertising
Before

Projects that should take two weeks took six.

T&V is a boutique creative agency with eight people handling more than 15 client projects at once. Delivery was inconsistent, feedback cycles were chaotic, new hires took three months to become productive, and the founders were firefighting every day instead of growing the business.

What I found

Every project ran differently, depending on who managed it.

There were no documented handoffs between strategy, creative and production, no client communication standards, and resource allocation was invisible. Retainer scope creep was common because the boundaries were unclear.

What I built

SOPs the team actually uses

We mapped every service into standard project phases with clear inputs, outputs and owners. We wrote SOPs for client onboarding, creative briefs, feedback, revision rounds, final delivery and offboarding, built a resource dashboard showing who works on what, and set up project templates in ClickUp with automated tasks and deadline reminders.

Illustration: A project board with three columns, Brief, Review and Delivered, the cards moving across to a glowing Delivered column
  • SOPs for onboarding, briefs, feedback, revisions, delivery and offboarding
  • A resource dashboard
  • ClickUp project templates with automated tasks and reminders

Delivery slower than it should be? Let us look.

Free 30-minute call. I look at your site first, then you get a written audit within 48 hours.

What changed

35% faster delivery, and the founders got their time back.

Average delivery time fell 35% and the NPS rose from 42 to 68. New team members became productive in three weeks, down from three months. Scope creep incidents dropped 60%, the founders reclaimed more than ten hours a week, and one SOP-driven service became a product that now brings in 30% of revenue.

This works if you

  • Your team is growing and everything still lives in a few heads
  • New hires take months to become useful

It is not for you if

  • You want a document nobody uses
  • The founders will not follow the process themselves
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